Notes on ideas worth finding
A running record of strategy, curiosity, and the odd detour into fashion. Where digital marketing meets art meets business meets whatever catches my eye this week.
StrategyBrandSEOCultureBehind the Work
Latest Entries
From the desk, unfiltered
Why your website is invisible (and it’s not the algorithm’s fault)
Most “SEO problems” are actually clarity problems. Search engines can’t find what you haven’t decided to say.
Stop building a brand. Start building a point of view.
Logos are easy. A point of view is the thing that makes people stop scrolling and stay.
What the runway taught me about product launches
Fashion week is a masterclass in narrative pacing. Most businesses launch like a press release. Fashion launches like a story.
Being found is not the same as being seen
You can rank on page one and still be forgettable. Visibility without resonance is just noise with good metrics.
The healthcare lesson that changed how I write content
Public health taught me that good communication saves time, money, and sometimes people. Marketing could stand to borrow that urgency.
“
Curiosity is not a distraction from strategy. It is the raw material strategy is made of.
On being uncategorizable (and why it’s working)
I used to apologize for the range — healthcare, fashion, code, colour theory. Now I build businesses on it. Here’s the essay on why the intersection is the advantage, not the liability.
More To Explore
Field notes, essays, and small obsessions
06
Colour theory for founders who hate design
A short, opinionated guide to picking a palette that says something.
07
The audit I run before any client says “yes”
Ten questions that reveal whether a business is ready to be found.
08
Slow content in a fast-scroll world
Why I’m betting on depth over frequency, and what it’s done for engagement.
Ideas land in inboxes too
One email, roughly twice a month. Strategy notes, creative detours, and the occasional unpopular opinion about SEO.